Arby’s Will Sponsor JR Motorsports for Eight Races in the 2026 O’Reilly Auto Parts Series
Arby’s has announced a multi-year, multi-faceted partnership with JR Motorsports (JRM) and Dirty Mo Media, expanding their presence in NASCAR with a primary sponsorship across eight events in the 2026 O’Reilly Auto Parts Series. The collaboration will feature Arby’s branding on multiple JRM entries, including drivers Carson Kvapil, Sammy Smith, and Justin Allgaier, while also maintaining a season-long associate sponsorship on Allgaier’s No. 7 Chevrolet. In addition, Arby’s will establish a personal services agreement with JRM owner and NASCAR Hall of Famer Dale Earnhardt Jr.
Dale Earnhardt Jr. expressed enthusiasm about the alliance, noting that Arby’s aggressive activation style aligns well with JRM’s strengths in delivering diverse marketing platforms. He added that the partnership offers significant opportunities to amplify Arby’s reach within the NASCAR community both on and off the track.
Jeff Baker, Arby’s Chief Marketing Officer, said the company is excited to embark on this multi-year relationship with JRM and Dirty Mo Media. He emphasized Arby’s commitment to high-quality, impactful experiences delivered with speed, and he believes teaming up with such esteemed racing organizations will help Arby’s connect with NASCAR fans in fresh and meaningful ways. He also teased the appetite for Arby’s popular menu items to enhance the viewing experience throughout the season.
The partnership kicks off with Kvapil racing the No. 1 Chevrolet as the primary Arby’s entry at Atlanta Motor Speedway on February 21. Across the 2026 season, Arby’s will appear on Kvapil’s No. 1 Chevrolet for four events, on Sammy Smith’s No. 8 Chevrolet for three events, and on Justin Allgaier’s No. 7 Chevrolet for one event.
Make sure to tune in as Kvapil and the No. 1 Arby’s Chevrolet race at Atlanta Motor Speedway on Saturday, February 21, at 5:00 p.m. ET, broadcast on CW, PRN, and SiriusXM NASCAR Radio Channel 90.
— JR Motorsports —
